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BBC NEWS | Business | Exclamation marks not trademarks!
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Exclamation marks not trademarks!
The court ruled that even the box did not make the mark distinctiveAn exclamation mark cannot be registered as a trademark, the European Court of First Instance has ruled.
The German clothing and perfume company Joop! applied to register the punctuation mark both on its own and inside a rectangle.
It decided that consumers would not automatically associate exclamation marks with the company.
It ruled that putting the exclamation mark in a rectangle just made it look like a label.
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Monday, 26 October 2009
BBC NEWS | Business | Exclamation marks not trademarks!
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