You may have seen this picture of a model on BoingBoing
BoingBoing received a DMCA Infringement Notification from PRL. This is a company that owns the copyright of advertising materials, in particular the images which appear on their advertisements. They claim that BoingBoing's use of the images from the PRL's advertisements amount to an unauthorised use of material protected by copyright:
We have discovered that BoingBoing, a blog hosted by Priority Colo ("you") at the URL , has reproduced and displayed one of the advertisements (the "Infringing Image") without PRL's authorization. A print-out from displaying the Infringing Image is attached hereto as _Exhibit A_, and should be sufficient to allow you to positively identify the Infringing Image on the website. The Infringing Image is located at:
http://www.boingboing.net/2009/09/29/ralph-lauren-opens-n.html
The undersigned has a good faith belief that use of the material in the manner described herein is not authorized by PRL USA Holdings, Inc., its agents, or the law. Under penalty of perjury, the undersigned represents and is authorized, with respect to this matter, to act on behalf of PRL USA Holdings, Inc., the owner of the exclusive copyrights described above, and believes the information in this notice to be accurate. As such, we ask that you remove this infringing material.
Explanations about US copyright law and fair use can be found here.
You can also read about Harry Potter and the Unauthorized Blogger, Christopher Little Literary Agency (agents to JK Rowling), here.
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