Virgin to launch Music Unlimited 'without unlimited music' • The Register

• Virgin to launch Music Unlimited 'without unlimited music' • The Register

  tags: business models, copyright

  • Exclusive For the second time in a year, UK punters look like losing out on a ground-breaking music service, thanks to big label paranoia. The Register understands that Virgin Media's "unlimited" downloads service will launch without the unlimited, untethered top-tier offering - the first in the world of its kind. Virgin told us that it's still working towards that goal. Sources acknowledged resistance to "go unlimited" from the music business, with fingers pointed at Sony Music.

My question: what will it take for you to pay for music or equivalent?