Internet Marketing and Keywords In Search Engine Advertising | IP Brands Blog | Intellectual Property, Technology, Trademarks & Internet Law | Azrights Solicitors

• Internet Marketing and Keywords In Search Engine Advertising | IP Brands Blog | Intellectual Property, Technology, Trademarks & Internet Law | Azrights Solicitors

  tags: keywords, search engines
  

  • Keyword advertising earns search engines an essential stream of revenue.

    Google and Yahoo, who allow use of competitors’ brands as keywords in pay per click advertising, have both had to defend their position in the courts across Europe.  The issue turns on whether use of competitors’ brands as keywords constitutes ‘use’ for trade mark purposes.  If it does then advertisers expose themselves to an action for trade mark infringement.