Rapid - Press Releases - EUROPA

• Rapid - Press Releases - EUROPA

  tags: RFID, privacy
  

  • "A promising technology for the future, smart chips can make life simpler in all sorts of ways. We are talking about everyday objects suddenly becoming smart by connecting to a network and exchanging information. Think of smart-fridges that inform you your milk is past its use-by date or smart-food packaging warning parents about possible allergies," said Viviane Reding, EU Commissioner for Information Society and Media. "There is clear economic potential in using small, smart chips to allow communication between objects. But Europeans must never be taken unawares by the new technology. This is why the Commission issued strong recommendations to the industry today. European consumers must be confident that if and when their personal data is involved, their privacy will be impregnable also in a changing technological environment. The Commission therefore wants RFID technology to empower consumers to control their data security, which is the best way to make sure it is an economic success. After all, the European share of the global smart chips market will reach 35% in the next eight years."